Reviving the Global .Beat
2024 is perfect to bring back Swatch Internet Time
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The year was 1998
The dotcom bubble was in full swing, Swatch was celebrating its fifteenth birthday, and they’d just introduced a novel concept to the world which aimed to redefine the way we perceive and measure time for the new millennium.
Swatch Internet Time
The long forgotten Swatch Internet Time was poised to change t…
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